Turn followers into conversations.

Stickers, sequences and reply scripts that get Singapore buyers and sellers tapping, answering and messaging you, in 15 minutes a day.

S$19 Buy and download

Card or PayNow · instant download · all sales final

Not ready to buy? Start with a free playbook →

Who it's for

Agents who post but don't get DMs.

if this is you…

Your Stories are reposts of your feed, and nobody replies.
Someone answers your poll and you don't know what to say next.
Good chats die in Instagram DMs instead of moving to WhatsApp.

Look inside

Real pages, before you buy.

Three pages from inside, with the details blurred. You can see how it works and what it covers; the full words come with your download. Tap a page to see it larger.

What's inside

StickersPoll, quiz, question box, slider, countdown, link and more
Sequences6 ready-made Story sequences, frame by frame
RepliesReply scripts, keyword DMs and moving to WhatsApp
The routineA 7-day plan, the 15-minute routine and what the numbers mean

How you'll use it

Learn the rules of a good Story frame (page 4).
Pick your stickers: each one starts a different kind of conversation (Section 1).
Run a sequence: listing, viewing day, neighbourhood or sold (Section 2).
Reply to everyone with the scripts, and move good chats to WhatsApp (Section 3).
Plan the week and read your numbers (Section 4).

want all nine?

Kit upgrade credit

The Content Playbook Kit has every playbook for S$69. Buy this one first and your S$19 still counts: email us your receipt and we'll send a code for S$19 off the Kit.

See the Kit →

pairs with

The Hook Bank

100 opening lines for Reels, carousels and captions. Each one is a fill-in-the-gap template with a Singapore example, plus 20 universal formulas and 10 flip hooks.

See The Hook Bank →

Questions

Is this made for Singapore?

Only for Singapore. The examples use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and every playbook includes the CEA details agents need on a post.

Do I need to be good at design or editing?

No. The playbooks give you fill-in templates and tap-by-tap steps. Everything works with free apps: your phone camera, Instagram, CapCut and the free version of Canva.

Will this get me more leads?

We can't promise leads or sales, and you should be wary of anyone who does. What a playbook does is get the marketing work done properly and consistently, which is the part you control.

Does it make my posts CEA-compliant?

It builds the checks into each step, such as your registration details and verified facts, so you remember them. It can't check your post for you, so you are still responsible for what you publish.

How do I get it?

Pay by card or PayNow through Stripe. The download page opens straight after payment, and Stripe emails your receipt. The PDF works on your phone, laptop or printed out.

Can I get a refund?

It's an instant download, so all sales are final. That's why every sales page shows you real pages from inside the playbook, so you can see how it's laid out and what it covers before you buy.